MySpace might have felt the chill from competitor facebook again, and probably a good sign that it is overtaking the Australian-American media mogul Rupert Murdoch owned site in the race to be the best in the social networking arena, in every aspect. This time a report suggests facebook has done it in the unique visitor growth.Facebook has overtaken rival social network MySpace for the first time - provoking an angry outburst from the man who paid $580m for MySpace only three years ago.
Facebook had 123m unique visitors in May, an increase of 162% on May 2007, according to the latest Comscore figures.
Facebook had 123m unique visitors in May, an increase of 162% on May 2007, according to the latest Comscore figures.
By contrast, MySpace drew 114.6m uniques, with visitors growing by only 5% since May 2007.
It's the first time Facebook has managed a significant lead over its chief rival, after the pair were almost level-pegging in Comscore's April figures. The news hasn't gone down well with News Corp boss, Rupert Murdoch, whose company bought MySpace back in 2005. He claims Facebook has "done a great job of being flavour of the month the last six months of last year," but that Facebook isn't a real social network, claiming the site is "just a directory".
Murdoch has long been exasperated by the rise of Facebook. When asked last year whether sites such as MySpace were responsible for declining newspaper sales, he quipped: "I wish they were. They're all going to Facebook." Whether Facebook can turn its success into profit is the big question. The privately-held company doesn't report financial figures, although Microsoft's 1.6% stake in the company valued it at $15 billion last year.
With $40 billion burning a whole in its pocket following the collapse of the Yahoo deal, Microsoft has been consistently linked with a takeover of Facebook, although CEO Steve Ballmer last week talked down the possibility of a deal. "People don't understand what they're talking about," he told The Financial Times. "At the end of the day, this is about the ad platform. This is not about just any one of the applications."
Well Mr Balmer, you really seem to be in a hurry to beat Google at advertising, but then to get there, you will have to do more than just call it a 'one time wonder'. Kudos on the MS share of facebook though. Might be one of the few things you can cherish apart from MS' vista 'success' !
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